Adjustables in the press

Adjustables entered strategic relationship with JumpTV


04/15/2008



Sunnyvale, April 14th, 2008 - Adjustables, Inc. (www.adjustables.com), a leading ad-serving technology company has entered into a strategic relationship with JumpTV (TSX, AIM: JTV), www.jumptv.com, www.collegesportsdirect.com, a world-leading broadcaster of sports and international television over the Internet to monetize its vastly growing amount of online video content.

Adjustables, with offices in Silicon Valley, CA , Rotterdam – The Netherlands, and Kiev – Ukraine, provides advanced ad-serving tools and uses a patent-pending technology to enhance and monetize online video content with transparent visual elements inserted directly into the online video stream.

JumpTV offers specialized content that is broad geographically and deep in variety allowing a global audience to stay connected to favorite news, sports and favorite content, no matter where they are in the world. JumpTV streams over 10,000 live sports events per year in partnership with over 175 sports properties and also streams over 250 television channels from 70+ countries around the world.

The in-stream non-linear video ads are in-stream, interactive, targeted, real-time, and accountable, much less annoying and more effective than most traditional online ads (in-page banners) and linear video ads (pre-rolls, mid-rolls, end-rolls, and take-overs).
The ability to geo-target, along with the ability to integrate ads on the client-side, will allow JumpTV and its advertising partners to personalize campaigns, deliver relevant ads, enhance the viewing experience of its users, and increase the overall effectiveness of campaigns.

The Adjustables technology enables the integration of many different ad formats including picture-in-picture (streaming inside streaming), traditional banner formats, logos/bugs, or ticker text.

Microsoft, Unilever, Hyundai, and others already applied Adjustables’ technology successfully in earlier campaigns, with CTR results that were dramatically higher than most other forms of online advertising.

Currently, Adjustables’ technology is integrated in Adobe Flash, Windows Media, and Silverlight video players and is being used by large broadcasters, publishers, and interactive agencies offering publishers and advertisers the ability to take advantage of the tremendous opportunity to further monetize online video.

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